Feet on the Ground explores the close relationship between football and human development. On the one hand, through multimedia essays, the project connects different themes relevant to development, such as gender equity, migration, inclusion of people with disabilities, education, among others, with the football context of Bamako, Mali. On the other hand, through testimonies, these themes come to life in the stories of each of the young participants.
The process that led to this project was as important as its product. The work was a constant collaboration between the organization Coaching for Hope, the young participants of its Youth Leadership workshop and the photographer. This generated a space for dialogue that allowed conveying the basic message from which the organization works, providing an inclusive communication space for young locals and nurturing the creative process of the photographer. The triad resulted in Feet on the Ground, a project that takes a critical look into the most beloved sport in the world.
BY ALESSANDRA BALTODANO